Administrators at the University of Florida are so concerned that professors will refuse to teach in person this semester that they’re asking students to use an app to report any professor who teaches online instead. And some professors are outraged by the tactic. The university added new options to its campus safety app, called Gator … Read more
Is Tutoring A Viable Business? The education industry is the one sector that has one of the highest ROI percentages compared to any other sector. And currently, the online education market has become a booming industry especially ever since the worldwide closure of all educational institutions due to the widespread corona pandemic. Although online courses … Read more
Cloud Technologies Can Increase Productivity Almost every company, small shops, banks, and other managers work with systems working with cloud technologies. These technologies have different benefits for their users and business owners. It is why schools are also integrating cloud technologies into their systems through school management systems. It has benefited teachers, students, and parents. … Read more
COVID-19 has put online learning in the spotlight. As more students need to turn to virtual settings to stay on track with their education, institutions pivoted to provide their courses online.
So how should your institution prepare beyond the moment to launch and grow online? Ask yourself the following questions about investment money and strategic opportunities.
How should you fund your online learning strategy?
As you prepare to launch your college’s online offerings, you’ll need to find a source of funding. Tuition streams will only gradually grow to contribute, so where can you acquire these funds? Institutions have several options:
Tap internal resources — If you have discretionary funds to use to establish online learning programs, this may be a great way to go. Much of the online program investment is needed upfront.
Leverage fundraising — Some institutions have received generous donations from forward-thinking alumni to expand favored online programs.
Borrow funds — Many institutions have pursued this path, but in today’s market securing financing may be more difficult than before.
Use partner investments — Investments from an outside educational provider like an online program management (OPM) company may fund your launch. They can work with you in multiple ways to help you meet your online goals.
Launching a meaningful online presence can require significant start-up capital and ongoing investments as you evolve and scale.
How to assess the market for your online learning programs?
Once you make the decision to launch online and find the money to do so, the next consideration becomes making sure there’s a viable market for your “product.”
46.9% of distance students now attend 5% of institutions.
You’ll want to be strategic in how you assess your opportunities and set up your programs. Here’s how:
Conduct market research — Professional market research can objectively assess student demand and shifting labor markets.
Evaluate your brand — Does your brand stand out in the market? You’ll want a solid understanding of your differentiators, strengths, reputation, culture, and ability to deliver.
Name and price your program — This attention to detail will help you establish yourself in the market and leap ahead of the competition.
To grow online you’ll want to identify niches, clarify and extend your differentiators, and invest more heavily in branding and outreach beyond traditional markets.
Explore our resources for more insights to help build your online program.
“We think college should be affordable and low risk. Everybody should get to go. That’s the DNA of StraighterLine,” says Chief Learning Officer Dr. Amy Smith. We think college should be affordable and low risk. Everybody should get to go. – Dr. Amy Smith, Chief Learning Officer, StraighterLine There are 36 million Americans who have … Read more
The original version of this article appeared in Toward Data Science. When I started teaching data science and artificial intelligence in Duke University’s Pratt School of Engineering, I was frustrated by how little insight I actually felt I had into how effective my teaching was, until the end-of-semester final exam grades and student assessments came … Read more
What is the health cost of opening college campuses during a pandemic, for students and the broader community? New data from the Centers for Disease Control and Prevention finally offers an answer to the question that has plagued higher ed leaders for the last 10 months. Cases of COVID-19 increased 56 percent in U.S. counties … Read more
So Much Available At Every Student’s Fingertips Mobile apps have been aiding education for a while now, but COVID-19 has made it even more obvious. In 2019, no one would have imagined schools would have to shut down in 2020 as a result of the virus. But thanks to mobile apps, while school buildings had … Read more
Prominent figures across education expressed outrage and frustration with President Donald Trump’s encouragement of an angry mob that attacked the U.S. capitol building on Wednesday, including the resignation of Education Secretary Betsy DeVos. What is usually a dull procedural moment of Congress counting electoral votes turned violent on Wednesday as pro-Trump insurgents stormed the building, … Read more