Extra, Extra, Read All About It: How To Share Exciting eLearning News And Attract Buyers
Are you ready to build the buzz and promote your latest eLearning news? As a matter of fact, let’s look closer at 2 effective solutions and what they can bring your business.
2 Ways To Promote Your eLearning News
What are the advantages of press releases? Why do companies do press releases in the first place when there are so many other options? While most of us associate press releases with global events or even big business mergers, they’re also a powerful marketing tool.
You can publish newsworthy press releases to gain more publicity and expand your online presence rapidly. Plus, they’re a creative way to spread the word about your conference, product release, or new service offerings.
One of the top benefits of press releases is distribution. You never know who will pick up the eLearning news release or share it on social media.
How To Submit Successful eLearning Press Releases
To get started, you have to do some research, mainly because you want to find relevant publishing platforms to upload your eLearning news press release. Some websites have their own editor, while others let you upload a DOC file.
Obviously, you have to make sure that you include all the necessary info, such as your title, description, and contact details. A bit of SEO always gives value to your press release, so make sure to optimize your release to maximize the benefits and improve ROI.
One of the most effective press release writing tips is to find a good angle and create a compelling headline. You need to put a creative spin on the event to make it attention-grabbing. For example, buyers may not want to read about a new product, unless you link it to their pain points.
Then you have the opportunity to highlight product benefits and features and increase brand awareness without resorting to the same overused promotional techniques as the competition. Savvy marketers keep it short and to the point, usually between 300 to 800 words.
The website you choose to post your press release might offer the chance of extra promo, be it on social media or even their newsletter. So, before deciding to submit your press release, do check if there are any extra perks.
Kudos to you if you manage to find niche-related publishing platforms, as this will increase the effectiveness of what you’re going to share with their audience.
If you find it hard to find a relevant candidate, don’t give up. You can always submit your press release to other websites where your buyer personas might hang out. Maybe that’s a business website or something that has to do with certain software.
Thinking outside the box will help you choose the most relevant websites to promote your newsworthy content.
Where can I list my event? If you’re participating in a major event or creating an eLearning workshop, you can boost attendance by spreading the word about it. By adding your upcoming event to relevant event listing websites, you’ll get the attention of numerous site visitors.
Best of all, if the website you choose has a large audience and strong influence through its social media networks, hundreds of prospects will learn about your conference, webinar, or workshop.
Even better, if your eLearning news event listing can be featured in another platform’s newsletter. The more relevant the subscribers, the better chances you have of increasing the attendance of your event.
How To Submit A Successful Event Listing
Virtual events promotion should include all the essentials. Visitors only spend a few seconds deciding if it’s worthy of their time.
So, point out guest speakers, practical benefits, and main discussion points. Simply put, how can you convince potential buyers to RSVP?
To promote events online, make sure to find all the relevant websites that allow you to add your listing. Again, make sure to optimize your event listing before it goes live.
It’s not just adding it to a website; you should make sure that users can land organically to your event promos via Google and other search engines.
No matter what, start promoting it heavily on your own social media at least 3 weeks before the actual event.
If you want to reach a brand new client base, you can reach out to industry influencers and experts to ask them to create hype around your event. For example, by adding your event listing on our website, you get your message in front of an audience that loves attending live events.
Similarly, you can submit numerous listings around the web to get the word out and reach the most relevant audience.
Is it time to promote new features and increase sales potential? The key is to spread your news to places where your target audience likes to hang out!
If you’re promoting a product launch or updated services, press releases are the best option, as they allow you to expand your eLearning audience reach thanks to their shareability; while event listings give you the opportunity to fill those virtual seats in record time.
Maybe you’ve hired top talent and you feel the need to share the news about that…Well, again, a press release will get everyone talking!
Speaking of talent acquisition, hiring new employees is another newsworthy event. However, most organizations dread the recruiting process because it’s time-consuming and costly. But what if it isn’t?
There are ways to make the recruiting process a lot easier. For example, you can publish a job posting on a niche website or community (like eLearning Industry). Or, you might even do so in a relevant LinkedIn or Facebook group. Job listings are great for businesses that want to expand their talent pool.
Press releases, event listings, and job listings can serve your niche promotional purposes.
eLearning Industry reaches over 936,000 eLearning buyers and L&D professionals every month. That means by posting your eLearning bulletins on our website, you’re set to reach nearly a million people who are already interested in eLearning products and services. Best of all, it’s a hands-off approach.
Simply submit all the required info and let our marketing experts promote your noteworthy event. Whether it’s updated services, webinars, or a product launch.