How To Successfully Market Your Online Course
2020 saw a massive rise in corporations and education providers delivering online lessons to replace face-to-face teaching.
Why Create An Online Course?
With technology’s major rise, the biggest question now is whether or not you shouldn’t get in on the eLearning trend. For example, IBM saved approximately $200m after its switch to eLearning. Before you get building your online course, there are important marketing skills to think about first.
1. Product Launch
For any marketer, a product launch is a great opportunity to show off your creative skills. There are loads of ways to generate a buzz around your upcoming course. One of the first steps at this stage is to build a list of email contacts. Give your website visitors an incentive to sign up for your mailing list. Whether it’s a discount, or exclusive videos, articles, blogs, etc. Share teasers on your social media profiles and send press releases to influencers who specialize in your subject. Regularly post teasers on your social media pages, post blogs with course content, and send a press release to influencers within your niche.
2. Learning Management Systems
An LMS is an application that helps you create, edit, and deliver educational content. One main pro of using a Learning Management System is its user-facing course directory, which makes it easier for learners to search through courses. It also has the capabilities to include your branding to help strengthen your brand image and reputation. Designing content that complies with the SCORM standard helps you track information through the LMS.
3. Ability To Book Online
A full online sign-up process is essential for a good candidate experience. Not only does it make things easier for the candidate, it is better for your brand reputation and image.
4. Use Social Media To Promote
Whichever social platform it is you use for your business or course, start posting teasers as early as possible. Videos and blog posts are perfect for engaging with your followers and generating plenty of buzz around your course. One idea is setting up a private Facebook group for your students where they can start connecting and talking about your course. It’s a free way to build a community on a platform you already use and encourage influencers within your subject to discuss your course.
5. Social Media Login
In addition to signing up with their email address, allow students to log in through their social media account. This will encourage them to share the course and their progress with their network. The people within your candidate’s network are likely to be interested in your course too. Therefore, it’s a quick way to promote your course to a wider, relevant audience.
6. Host Webinars
A webinar is an online video seminar, usually broadcast through platforms such as YouTube Live, Zoom, or Google Hangouts. When done well, not only does a webinar help to cement your place as an expert, it can be an effective way to promote your course and generate leads.
Webinars are an engaging and swift method of learning. They help bring professionals together and talk about your particular niche. This could lead to conversations about your learning content. Another pro is the webinar content can be used in your social media, infographics, and more to share with your followers.
7. Create A Course Sales Page
Congratulations! You’ve been promoting your course properly and your followers have finally clicked on the link you’ve been dangling in front of them. The problem is, the page you sent them to is a generic homepage and the user isn’t sure where to go next. So they just give up, never to return to your site again. That’s why directing your followers to a landing page which is dedicated to your courses is a must.
8. Add A Student Testimonial
This one will come a little bit later down the line. Let the positives of your course come from the horse’s mouth. In this case, the student’s mouth. Good reviews and positive testimonials are the biggest way for companies to gain their customer’s trust. It’s no different for an online course. A testimonial will tell interested parties what the course involves and encourage them to sign up.
Ask the student to include details, such as what they learned from the course, the quality of the teachers, and what they’ve gotten out of studying your online course.
9. Paid Advertising
You will need the budget for this, however, effective paid advertising can reap major rewards. With social media or Google advertising, you can target specific audiences easily and as many people within your target market as possible.
Paid social media and Google ads are some of the most popular methods and are easy for beginners. For any campaign—paid or unpaid—tracking is a must. This can be through Google Analytics or links such as Bitly.
10. Promotion Video
If possible, the teacher should be the host and highlight the main parts of the course. It’s a great chance to strengthen your position as a thought-leader and act as a go-to influencer in your specific subject. This can be posted on your website, social media, and on your course information page.